FOR SGC MEMBERS

What a great meeting of the ICI – Innovation Circle International, a digital and global AHK working group with AHK members across continents!
 
This joint initiative of the AHKs Singaporean-German Chamber of Industry and Commerce / AHK Singapur, AHK Greater China, German Industry and Commerce Ltd. (AHK Hongkong), German-Israeli Chamber of Industry & Commerce - AHK Israel, AHK USA-Chicago, GACC WEST - Representative of German Business and AHK Korea (Korean-German Chamber of Commerce and Industry) exchanged on the important topic of Market Response Testing across boarders among our valuable member companies.

This session taught us more about the systematic approach to develop a product from the idea to a successful market launch. 
It became very clear how pivotal it is to involve early and in a methodical way the potential customers.
While methodical market validation at an early stage poses a challenge for most companies – time, effort and costs linked to the check-up with the market in the process of product development might constitute a particular burden für startups and SMEs.

Thank you all for the preparation and participation – especially to Martin Schweiger and Dr. Martin Henkelmann!
 
Keen on joining the ICI? Reach out to us for more details!